Road Trip

Final Fantasy XV // Square Enix

Square Enix did not want to rest on their laurels with the retail campaign for the 15th installment in the storied franchise, so we developed the most interactive digital pre-order engagement program to date. The Final Fantasy XV Road Trip invited fans on a digital adventure across Eos, with new map locations unlocking each week, representing in-game locations and challenges that echoed game mechanics. And those challenges - touch-screen mini-games that challenged fans’ speed and coordination - unlocked DLC and social share-ables along the way, gearing fans up for FFXV’s launch.