Hi. I’m Justin,
Rabbit-hole spelunker.
Entertainment strategist, avid gamer and content junkie with a history at small creative shops and big agencies, and a strong foundation in account management.
I’ve worked closely with clients, creatives, media and strategy teams to create work that spans industries, mediums and platforms. The following is a bit about me, what I do, and some of my favorite work from the past few years.
I relish a new challenge and love immersing myself in fandoms. Understanding what makes them tick, what drives their affinity for a particular brand, franchise or IP - then crystalizing those insights to inform strategies that can amplify reach and connect with new and broader audiences, authentically.
I like to call this…
Geeking Outward.
Services
New Business + Pitches
An instrumental component of an agency’s front-end offering. Otherwise known as the “tip of the spear”. Instrumental in defining each agency’s “secret sauce” and leader of pitch teams.
Research + Insights
The ABCs (Audiences, Brand and Competitive) filtered through cultural and industry lenses. Going down the rabbit hole and getting dirty -- the discovery & immersion necessary to glean the insights that form the basis of any planning exercise.
Planning
Turning insights into actionable plans - from brand foundations to campaign strategy. Experience leading strategic planning, augmenting client marketing teams, and close collaboration with media and vendor teams to maximize synergy.
Content Development
Defining content strategies and plotting campaigns. Identifying opportunities for creative ideation, providing teams with resources, tools and guidance, leading project on-boarding through creative development and execution.
Analysis + Optimization
Reporting and analyzing work performance – from single assets to ongoing campaigns. Inclusive of ongoing performance analysis and campaign optimization – as well as for internal post-mortems, case studies and award submissions.
Account Strategy + Direction
Managing client communication for one-off projects to plotting long-term partner relationships - serving as an effective and diplomatic liaison between your customers and your internal stakeholders.