Tran-Star Recruitment

Prey // Bethesda Softworks

Bethesda Softworks enlisted us to create a digital engagement program to help support the launch of Prey. We took engagement a step further - creating a digital recruitment program that introduced newcomers and fans alike to the mysterious lore behind the TranStar corporation, complete with a ghost in the machine. Fans completed psychological evaluations before being place in appropriate jobs - compete with company ID badges and alien-infested custom motion selfies to share.