Play Anime!

Anime Catalog // Bandai Namco

After several years partnering with Bandai Namco on a variety of retail programs, we were approached to help develop the brand positioning and vis ID for their new all-encompassing anime platform. The goal was to leverage Bandai Namco’s bigger anime titles – e.g. Naruto, Dragon Ball – to build a platform that would also benefit smaller IPs with consolidated marketing support – and a line look to boot. Together, we devised the “Play Anime!” brand and collaborated with Bandai Namco, Crunchyroll and VIZ Media on both content and special offer planning, allowing Bandai Namco to proceed with a unified platform for their anime lineup for years to come.