Stained Glass Concourse

Lords of the Fallen // CI Games

For CI Games’ debut of Lords of the Fallen at E3, we needed to make a big splash to raise awareness for the new IP, which didn’t even have a floor presence. A combination of tight budget and big ambitions drove us to get crafty, securing the previously over-looked concourse hallway connecting South and West halls of the convention center. We custom-fitted stained-glass adhesives adapting the game’s dark fantasy aesthetic across the entire hallway, resulting in a unique artistic takeover that could not be missed by attendees.